May 31, 2023 | Chennai
Its the time for Regional and Retail brands to stand up and push the envelope of growth. Regional and Retail brands should stop telling themselves that they are regional and hence limited in their methods and practices. Instead, its time for them to showcase their limitless marketing acumen, innovation, and consumer understanding when it comes to building brands
● Retail Brand Owners / Entrepreneurs ● Brand Owners / Entrepreneurs – Regional Brands ● CEOs/Directors/Business Leaders ● CMOs / Brand Custodians ● Advertising/ Digital / Marketing / Media Thought Leaders ● Digital Experts
For his steadfast leadership in ensuring IPG’s formidable presence in India’s media space.
For being a role model and inspiration for advertising professionals across the board.
For nurturing equal client partnerships that have stood the test of time.
For his ongoing and selfless contribution to industry bodies and their work.
For being a lodestar statesman the industry turns to in times good and bad.
For doing what every agency dreams of – putting India on top at the Cannes Lions stage and other international platforms.
For consistently building on global fame with differentiated work that got brands noticed and built brand love.
For demonstrating that a team that brought in global laurels can use creativity and innovation to create impact for brands on the ground among Indian consumers.
For charting a new path by democratising agency structure, thereby making advertising attractive for future talent.
For shaking up the status quo in personal care and shifting the consideration paradigms.
For changing the goal post with the science of pH and foraying into newer categories.
For disrupting the market with bold campaigns and continuing to take the war to market leaders.
For building on its disruptive marketing to launch smaller SKUs at lower price points, increasing market penetration.
For changing the game in personal care, one category at a time.
For testing the waters with the FIFA World Cup on JioCinema and mainstreaming digital consumption of sports in India.
For making a bold play with free streaming of IPL despite high acquisition cost, demonstrating with confidence a commitment to dominate viewership.
For changing the way India’s favourite game is viewed by the masses and providing a valuable additional avenue of associating with IPL for a larger number of advertisers.
For laying a solid foundation for JioCinema to build on with original content and international partnerships.
For her pioneering contribution to television content on the back of a stellar and ongoing film career, changing the game by paving a path for film stars to embrace the small screen.
For remaining an evergreen face of South TV and the undisputed prime time icon for families.
For the continuing dedication to develop content that is loved by the masses in multiple languages.
For emerging as a power woman in the Chennai advertising market, standing tall as an example and inspiration for future women leaders from the region.
For decades of building brands in the region, hence playing a critical role in building independent Vermmillion’s national credentials.
For a remarkable journey from an RJ and Youtube creator to creating a collaborative content brand to reckon with in the digital space.
For unlocking value across the board with offerings like BS Value and creating award properties and events that are second to none.
For disrupting the ecosystem while staying true to the name ‘Black Sheep’.
For spurring Agarwals’ growth story backed by a spate of acquisitions across states, taking the count to over 147 hospitals across 11 countries, with a stated target of 200 hospitals in two to three years.
For augmenting discoverability with digital push, while eyeing and achieving scale.
For making the Chennai-headquartered eyecare chain a trusted destination for generations through core product, service and brand.
For standing as a neutral beacon of hope in the news television space.
For offering a diverse audience base for advertisers through radio via Hello FM and English daily DT Next.
For the continuing leadership of Dina Thanthi in print, staying true to its ethos of ensuring that the common man gets news that is factually accurate, yet easy to understand.
For creating a credible news broadcast network at scale on the foundations of editorial integrity and neutrality.
For establishing Public TV as a reliable Kannada voice for millions.
For showing that it is possible for a journalist to create a news brand even on the challenging and cash-rich medium of television.
For driving Star Maa towards the numero uno position in a highly competitive regional television market.<
For consistently retaining the top spot in the rating charts.
For fortifying the fiction time bands with compelling storytelling by unlocking the potential of international reality formats on regional television.
For creating a credible news broadcast network at scale on the foundations of editorial integrity and neutrality. For establishing Public TV as a reliable Kannada voice for millions. For showing that it is possible for a journalist to create a news brand even on the challenging and cash-rich medium of television.
For standing as a neutral beacon of hope in the news television space. For offering a diverse audience base for advertisers through radio via Hello FM and English daily DT Next. For the continuing leadership of Dina Thanthi in print, staying true to its ethos of ensuring that the common man gets news that is factually accurate, yet easy to understand.
For being a champion who has led the fight in an inter-phobic world, helping make society inclusive for all humankind. For rising strongly from the fall and being an inspiration for people of every gender and race.<
For staying in the race.
For enduring discrimination and keeping her Olympic medal dreams alive, through the athletes she trains today.
For creating a successful business in D2C and food retail with the sole purpose of employing the blind.
For building a company where half the employees are visually and otherwise disabled, and a further 35 pc are women from disadvantaged backgrounds.
For taking South Indian delicacies to a national audience online, finding acceptance and growing manifold.
For training the visually challenged to stand on their own and championing their self-reliance, while standing tall as a brand, thereby showing others in the social impact space the value of self-reliance.
Population First and its flagship initiative Laadli are hereby conferred the MediaNews4u.com GameChanger 2021 award in the Social Impact category by the Awards Governing Committee.
LEADER SPEAK 2ND EDITION
How you transform your business as technology, consumer, habits industry dynamic s change? Find out from those leading the charge.
Straight Talk
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Monaz Todywalla – Vice-President, Wavemaker India: ''Market Share Vs Mind Share? What is critical for Regional Brands in Cash Strapped and Competitive Economy ?"
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Vikram Thanna - Head of Advertising Sales & Business Head of Regional Clusters, South Asia at Discovery Inc:
Key Note on “Regional Content: Driving Relevance in an Evolving Regional Content Ecosystem”
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Anup Chandrasekharan - Business Head, Colors Tamil: ''Television Content With Purpose "
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Varun Pothy - Director, Pothys in Conversation with Shriram Sanjeevi – Founder, Miles2Go, Consulting Services: ''Integrating Brands into Culture"
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On “Is it Time for Retail Brands to shift from creating 360-degree Campaigns to Creating 365 Days experience?”
Moderator – Shriram Sanjeevi – Founder Miles2Go, Consulting Service
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N.Sugumar – Executive Director, Top Anil Marketing Company: ''Challenges of Building a brand from the hinterland"
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Majid Khan – Chief Business Strategist, Ananda Vikatan: ''Decoding Digital Tamil Nadu"
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On “Reinventing Cinema as a Medium and Leveraging its reach and Impact”
Moderator – A.J Christopher – Founder Nimbuzz Consulting
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Nandita Raman - Associate Vice President - SEO & Content Marketing, Social Street : "Regional Content = More Customers!!!"
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Blessings A Manigandan – CEO, Tony & GUY: "Understanding the Millenials - Lessons from Lifestyle Consumption"
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On “Purpose led Communication? Is it time for Regional & Retail brands to jump into it?”
Moderator – Sathish Anbarasan - Founder, AKKU
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Ma Foi K.Pandiarajan - Hon’ble Minister for Tamil Official Language, Tamil Culture and Archeology (Government of Tamil Nadu) in conversation with K Ramakrishnan - Senior Managing Director, Strategic Relationships at Spark Capital Advisors (India) Pvt. Ltd ''Building, creating value & pivoting a brand in an uncharted business - Dynamics & Challenges"
For pioneering a global software giant powered by rural roots and being an inspiration to the Indian IT sector and startup ecosystem.
For building a differentiated agency brand with a unique identity, without being siloed in predictability.
The inaugural GameChangers Spotlight is on Gourav Rakshit, COO, Viacom18 Digital Ventures, under whose leadership the unit has expanded from one to the other three businesses with the launch of VOOT Kids and VOOT Select.
For leading a group that has relentlessly, fearlessly and articulately spoken up for the common man in public interest, against powerful influences be it of the ruling establishments or the advertising class.
